
Launch Campaigns

Featured Launch Creative

House of Villains - S2 Cast Announcement "Auditions"
House of Villains Season 2 Announcement

BRAVO
Project Runway - "No One Shines Brighter"

Kim Kardashian West: The Justice Project - Launch Spot
Director, writer, producer

SYFY "The Ark" Tease

House of Villains S2 "Million Backstabs"

House of Villains Season 2
House of Villains - S2 "Public Dis-Service Announcement"

Kim Kardashian West: The Justice Project
Director, Producer

In Ice Cold Blood "Ice-T's Inferno"
Director, Creative Producer, Co-Writer
Who better to launch a new true crime show on Oxygen, than Ice-T? Shot over two nights in Paterson, NJ - we worked with Ice-T to create a modern take on Dante's Inferno—except this time, Ice-T brings viewers on a ride-along through the circles of hell. BONUS: This spot aired during Super Bowl coverage.

Murder For Hire - "The Sounds of Contract Killing"
Director / Producer / Writer

Aaron Hernandez Uncovered
Creative Producer, Co-Writer
How do you tell the life story of a deceased man? Bring him back to life using cutting-edge 3D rendering technology. Partnering with Imaginary Forces and Snappers Tech, we modeled and animated Aaron Hernandez to tell a compelling and haunting life story. Broke old and set new ratings records for Oxygen.

Real Money - Ali Velshi "Obamacare"
Writer, Creative Producer
Working at a 24/7 news startup has its challenges. For example, I had to write the scripts for these promos in the cab on the way to the shoot. The results: one of the spots was nominated for a Promax award and the campaign launched our highest rated show.

Unspeakable Crime - "Town Divided"
Writer, Supervising Producer

A Wedding & A Murder
Director, Creative Producer
Shot over a single day at a wedding factory in New Jersey, this tongue-in-cheek campaign for Oxygen’s A Wedding & A Murder was not only fun to shoot, but extremely efficient. We shot multiple launch spots and a robust social campaign all in one day.

Mysteries & Scandals
Director, Writer
An amazing opportunity to work, once again, with Soledad O’Brien — launching her new show on Oxygen. Shot host stand-ups and table top footage, which yielded a series-long library of content.

Cold Justice - Season 5 Launch
Director, Writer
We took over the downtown of a small town outside of New York City. The everyday American town feel, mixed with re-imagined frames of some of my favorite Westerns resulted in a “get outta dodge” inspired launch series.

Cold Justice "The Search For Justice"
Director, Writer

Real Money - Ali Velshi "Your Money"
Writer, Creative Producer

The Battle of the Ex-Besties
Producer

Fault Lines "Groundbreaking"
Writer, Creative Producer

Unspeakable Crime "Who Will You Believe?"
Creative Producer, Co-Writer
Working with Kill2Birds, we brought this compelling and controversial story to life in a series of poignant launch spots.