Weddings turn into a catalyst for homicide in Oxygen’s true-crime docuseries, A Wedding and a Murder.
To promote season two, premiering Monday, Sept. 9, Atlanta and New York City based-agency Definition 6 created the above spot, which puts a new, killer twist on the footage and original score from season one.
https://brief.promax.org/article/oxygen-invites-you-to-a-wedding-and-a-murder
In its latest true-crime series, Oxygen’s Murder for Hire explores the dark world of contract killings, showcasing some of the most fascinating murder-for-hire cases ever to be caught on tape.
To promote the show, Oxygen turned mostly to its in-house creative team, with a little help with the graphics from Los Angeles and London-based agency Kill 2 Birds. The promos rely heavily on sound, expertly tracked to the video, and on grainy hidden-camera footage that makes the viewer feel like they are eavesdropping on a secret.
The series comes from Dick Wolf, creator of the Law & Order and Chicago franchises on NBC.
Murder for Hire airs premieres Sunday, April 7, on Oxygen at 7/6 c.
Above is “Tick Tock;” below is “Sirens.”
https://brief.promax.org/article/sound-tells-the-whole-story-in-oxygens-murder-for-hire
Oxygen television network successfully rebrands channel and uses the Essential Graphics panel in Adobe Premiere Pro CC to accelerate workflows tied to on-air promo graphics.
Check out the full story:
https://www.adobe.com/content/dam/acom/en/customer-success/pdfs/oxygen-media-case-study.pdf
“Oxygen playing up the network’s focus on true crime with a stop-motion spot featuring Santa getting pulled over in his sleigh”
Featured Hop Spot
Best of the best.
We made The Daily Brief’s Hot Spot. CHECK IT OUT
“Oxygen takes its new-ish focus on true crime and mashes it up with a favorite Christmas tradition—the stop-motion Christmas special starring Santa Claus.
In this take, created with help from Brooklyn-based stop-motion studio Mosomos, Santa’s got some explaining to do after a persistent cop stops him due to super-slow driving and finds something entirely unexpected in the trunk of his sleigh.
The Christmas campaign runs on Oxygen’s linear network as well as across its digital platforms and viewers who want to know what happens to our wayward Santa can follow @Oxygen on Instagram.”
“Ashes fly through the air and embers burn in the background”
A divisive and disturbing true crime story. Partnering with Kill2Birds, this campaign brought our team new challenges along with new creative workarounds. The incredible results speak for themselves. CHECK IT OUT
“The spots pack an eerie punch”
Our summer campaign was featured in AdWeek. We were lucky enough to partner with the ridiculously talented Director of Photography, Mike Gioulakis, for our Cruel Summer campaign. Produced by NuContext - this campaign took true crime promotion to truly creepy new territory. CHECK IT OUT
“a tonal palette to amplify the motion, urgency and intensity of the series”
In February 2004, Maura Murray emptied her bank account, drove four hours from school, crashed her car, got out and vanished.
Oxygen’s original investigative series The Disappearance of Maura Murray takes a deep dive into the 13-year-old unsolved case that sparked a social media frenzy.
Teasers for the show use a tonal palette to amplify the motion, urgency and intensity of the series. It follows investigative journalist Maggie Freleng as she attempts to unravel a rabbit hole of unexplored leads, eyewitness discrepancies, missing evidence and questionable actions.
The series comes on the heels of Oxygen’s success with The Disappearance of Natalee Holloway. It premieres Saturday, September 23.
I was lucky enough to direct this campaign to relaunch the hit series Cold Justice. Partnering with the talented team at Puddingboy and one of my favorite Directors of Photography, Paul Daley, we created a moody, noir aesthetic highlighting our real-life hero talent. CHECK IT OUT
I was lucky enough to take photos of the remarkable Haben Girma as part of Oxygen’s “In Progress 52” series. The series was nominated for a Shorty Award. CHECK IT OUT
