MULTIPLATFORM CAMPAIGN EXAMPLE

CASE STUDY:

In Ice Cold Blood season two meant we needed to ramp up our marketing efforts across every available platform. We shot all of the assets for the campaign in one busy day. The result was a robust campaign with social assets, launch and episodic promos, radio spots, bridge spots, and rich media assets.

Some highlights below:

Rich Media

Working with Coffee Labs, we created a unique website takeover featuring Ice-T to hype the upcoming season of In Ice Cold Blood.

legal advice with ice-t

We reimagined the ubiquitous local legal ads into custom episodic social clips featuring Ice-T offering his “expert” legal opinion. The result was one of our highest performing series on social media.

BRIDGE SPOT

Leveraging the ratings success of In Ice Cold Blood, we produced a bridge spot to connect Ice-T’s audience with another upcoming Oxygen show, Murder for Hire.

Ordinary Objects

You never know what dangerous items are already in your home. Ice-T is here to fill in all the scary details in a series we produced for Instagram, titled “Things You Didn’t Know Could Kill You.”